Barbara Holub

Born and studied architecture in Germany, lives and works in Vienna/Austria.

Barbara co-founded transparadiso with Paul Rajakovics in 1999, a collaborative practice at the cross-over of architecture, art and urban design. Transparadiso has completed numberous urban interventions and architecture projects in Austria and Europe.

She is currently an Assistant Professor at the Institute for Art and Design, Faculty of Architecture, Vienna University of Technology, where she directs the research project “Planning Unplanned – The Role of Art in the Context of Urban Development“.

Boards & Committees

Since 2001  dérive – magazine for urban
2005 to 2007 Committee member of Public Arts of Lower Austria
2006 to 2007 president of the Vienna Secession
Advisory board member of Art & the Public Sphere Journal (UK)
Advisory board member of the WCPUN, New York

2011 nominated for the Big Art Award of the Region of Salzburg

Talks, workshops & Conferences
Barbara participated in numerous conferences and held lectures worldwide:


  • Academy of Fine Arts, Bratislava; Academy of Fine Arts, Vienna
  • AzW (Architecture Center Vienna), Vienna, Austria
  • Art Academy Nuremberg, Germany
  • Eastside Projects, Birmingham, UK
  • f+f School for Art and Media Design, Zurich, Switzerland
  • GradCam Summer Academy, IMMA (Irish Museum of Modern Art), Dublin
  • Guimaraes Cultural Capital, Portugal
  • HBK Saar (Academy of Fine Arts), Saarbrücken, Germany
  • Laznia Arts Center, Gdansk, Poland
  • London Metropolitan University; „Urban Drift“, Berlin, Germany
  • Merz Academy, Stuttgart, Germany
  • MUMAK (Museum of Contemporary Art), Kyoto
  • Soros Center for Contemporary Arts Almaty, Kazakhstan
  • Soros Center for Contemporary Arts, Odessa, Ukraine
  • Universidad Católica, Valparaíso, Chile
  • University of Tokyo, Dept.of Architecture, Tokyo, Japan
  • University of Illinois/ School for Art and Design, Chicago, USA


  • 12th ELIA biennial conference, Vienna
  • “Cities of Desire”, Hong Kong Arts Centre, Hong Kong
  • “Initiative and Institution”, London Metropolitan University, UK
  • “Planning unplanned-towards a new role of the urban practitioner”, Vienna University of Technology, Vienna, Austria

EXHIBITIONS & PROJECTS (selected from 2008-now)

“Paradise Enterprise”_a project for Direct Urbanism, Judenburg/ Austria

“Habitat Wilderness”, permanent installation for the communal space of Lavaterstraße/Vienna
Public artproject for Leobersdorf/ Public Art Lower Austria


“Commons come to Liezen”, Public Art Styria
“The Blue Frog Society – A Habitat Without Territory”, Windows on Madison, Czech Center, New York


“Platz da!_European Urban Public Space, Az W (Architecture Center), Vienna
“The Future of the Future”, DOX, Prague
“On the Urban Periphery”, Vienna-Aspern, Public Art Vienna
“The Blue Frog Society Walks to the Moon”, art-radio-piece, Ö1 (ORF)


“Uitzicht op!“(public periscope), Blue House, Amsterdam-Ijburg Kunstfort Fijfhuizen (NL)
“Attitude“ (video festival), Bitola, Macedonia
„Rencontres Internationales“ (film festival), Ca2m, Madrid: La Vilette, Paris

“This is The Gallery and The Gallery is Many Things“, Eastside Projects, Birmingham
“More Opportunities“, London Festival of Architecture; Plymouth Arts Centre

Publications (selected)

Holub, Barbara and Paul Rajakovics, Direct Urbanism,
German/ English, 216 p., Verlag für moderne Kunst Nürnberg, forthcoming July 2013
Planning Unplanned, (ed. by Barbara Holub),
German/ English, approx. 216 p., Verlag für moderne Kunst Nürnberg, forthcoming fall 2013
dérive 39_Magazine for Urban Research,
focus: Art and Urban Development(ed. by Barbara Holub), German/ English, Vienna, May 2010
Holub, Barbara. found, set, appropriated,
German/ English, 176 p., CD, Verlag für moderne Kunst Nürnberg, 2011; CD available for download: Ö1 Kunstradio:
Holub, Barbara and Paul Rajakovics, Urban Miracles, 2010, Bucher Verlag
Condorelli, Celine. Barbara Holub–Walking in Silence, in: „Between the Vanguard and the Peripheral“. p.41-48, Published by Plymouth Arts Centre, 2009
Parallelstrategien, Interview with Jens Emil Sennewald in: spike, 11/2007, p.30-31, Vienna
Sennewald, Jens Emil. Auswege im Pionierraum – über die Künstlerin als Generator und Korporation im Übergangszustand, in: kunstbulletin, p.68-70
Holub, Barbara  and Paul Rajakovics, On Direct Urbanism and the Art of Parallel Strategies, in: Open, S.137-144, NAI Publishers, SKOR, 2007/ No.12
Holub, Barbara. Les Olympiades, in: Uropean Urbanity (ed. by Paul Rajakovics, Bernd Vlay, Marko Studen), p.120-125, Springer Verlag